[vc_row full_width=”stretch_row” css=”.vc_custom_1448261910223{margin-top: -36px !important;margin-bottom: 70px !important;}”][vc_column][stm_post_fullwidth_info][/vc_column][/vc_row][vc_row][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_custom_heading text=”Kumho Tire’s ‘WATTRUN VS31’ has won the Germany’s Reddot Design Award” font_container=”tag:h4|text_align:left|line_height:22px” use_theme_fonts=”yes” css=”.vc_custom_1523320871826{margin-bottom: 27px !important;}”][vc_column_text css=”.vc_custom_1523321173780{margin-bottom: 42px !important;}”]

Awarded with the Winner place for the ‘Reddot Design Award 2018’ which is one of the world’s three design awards (consecutive 7th year)

[/vc_column_text][vc_column_text]Kumho Tire (CEO Kim Jong Ho) announced on 9th that the exclusive electric vehicle tyre,
WATTRUN VS31, has won the Winner place in the category of ‘concept’ for the Germany’s ‘Reddot
Design Award 2018’.

Since 1955, the annually opened Germany’s ‘Reddot Design Award along with the Germany’s IF
Design Award and the US’ IDEA Design Award are known as the world’s three design awards and
by its size they are recognized as the biggest industrial design market in the world. Through the
three categories of the product design, communication design and concept design, originality,
usability and practicality are judged in overall and the winner products are displayed at the Reddot
Design Museums in Germany and Singapore. Moreover, Kumho Tire has achieved the triumph of
winning the ‘Reddot Award’ for seven consecutive years (2012~2018) as the first in domestic tyre
industry proving its power of technology and design.

Kumho Tire’s winning product, WATTRUN VS 31, is an exclusive tyre for electric vehicles in urban
areas. It is an ultra-light tyre with 25 percent less in weight compared with general tyres, which
has obtained the A/A grade by the European labeling, presenting excellence in performance for
cutting the fuel consumption, while keeping the same performance level with other tyres with its
25 percent less weight by Kumho Tire’s new technology.
In general, tyre design is largely divided into tread (the contact part with the land, tyre’s bottom
part) pattern and side wall (tyre’s side parts) design. The tread pattern design of the surface that
contacts with the land directly is the first step in developing and producing tyres and it has a
great impact on the performance of products. Such as Groove and Sipe, how to apply the
thickness of grooves affects the grip force and braking force.

WATTRUN VS31’s Pattern has used its sides with expanded Wide Main Grooves compared with
ordinary products to optimize the wet performance, and to scatter the pressure of the road
surface grounding, the center block was built with regularly divided Sipes which has improved the
mileage performance. For eco-friendly concept, the patterns were designed with wired types.
Moreover, for the side parts, the Side Walls were made with a battery image as its motive for
emphasizing the electric vehicles’ characteristics and eco-friendly image.
Kumho Tire paid attention on the electric market early in advance that it launched Wattrun in April
2013, which was the first domestic exclusive tyre for electric vehicles, leading the development of
the exclusive tyres for electric vehicles. It has also been solely supplying the OE (Tyre for new type
vehicles) to Renault Samsung for its electric vehicle, SM3 Z.E. since 2013.

Jung Taek Kyune, the executive director of Kumho Tire’s Research and Technology said, “This
Reddot Award is the result of Kumho Tire’s future-headed design and technology”, and continued,[/vc_column_text][vc_separator color=”black” border_width=”4″ css=”.vc_custom_1447760445886{margin-bottom: 29px !important;}”][vc_column_text css=”.vc_custom_1523321253809{margin-bottom: 44px !important;}”]

In preparation for the forthcoming future, Kumho Tire is researching on various concept tyres and it will keep reinforcing its design and technology

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